Senior Marketing Specialist - Pomona, NY

Overview

We are seeking a highly motivated, high-energy and experienced Senior Marketing Specialist to join our team on-site for a fully in office role.

You will be the architect and implementer of our marketing engine, bridging the gap between high-level strategy and technical execution. The ideal candidate is a HubSpot expert who can blend creative skills and storytelling with technical systems integration to drive measurable growth.

Key Responsibilities

1. Digital Presence & Web Management

• Lead the development and curation of website content to ensure high engagement and conversion.
• Manage and oversee 3rd-party developers to ensure technical site performance, security, and design updates are executed flawlessly.

2. HubSpot Power-User & Systems Integration

• Inbound & Content: Expand our utilization of HubSpot to drive organic growth through strategic content and automated workflows.
• Lead Management: Design and oversee the lead generation funnel, ensuring prospects move seamlessly from awareness to conversion.
• Segmentation: Implement advanced customer and prospect segmentation to ensure highly targeted messaging.
• Systems Integration: Lead the integration of HubSpot with the company’s ERP (Syspro) and other essential business tools to create a "single source of truth" for data.
• Data Hygiene: Develop and enforce strict processes to ensure database accuracy and health.
• Analytics: Provide senior management with robust reporting and actionable insights based on revenue-developing activities and campaign performance.

3. Social Media & Brand Stewardship

• Create, curate, and post compelling social media content that resonates with our target audience.
• Develop and curate the company’s online “voice” to consistently convey friendly professionalism and expertise.
• Oversee and protect brand consistency across all internal and external channels.
• Actively enhance lead generating and brand marketing initiatives to increase revenues and profits, market share, and brand equity.
• Manage trade show planning, logistics, and, in concert with sales leadership, lead follow-up

4. Content Creation and Management

• Source strategic opportunities for articles at online/print publications focused on our targeted markets, and write/assemble the articles.
• Create and edit sales and marketing materials and curate all content and materials (past, present, and future)

5. Revenue Development Support

• Regularly conduct Competitive Analysis covering markets, competitors and their activities
• Work with Sales leadership to identify opportunities within existing and past customer bases as well as new markets and prospect pools to create, implement, and track outreach campaigns.

6. Strategy & Leadership

• Collaborate directly with senior management to develop a comprehensive strategic marketing plan.
• Take full accountability for the implementation and success of the agreed-upon marketing roadmap.
• Work cross-functionally with other departments to ensure marketing initiatives align with operational goals and are integrated properly and effectively.

Qualifications

• Education: BA or BS in Marketing, Communications, or a related field.
• HubSpot Expertise: Deep, hands-on experience with HubSpot (Marketing Hub, CRM, and Integrations) is required.
• Technical Proficiency: Mastery of HubSpot, Microsoft Office (Word, Excel, PowerPoint, Publisher), Canva, and Adobe Creative Suite (Illustrator, Photoshop, etc.).
• Communication: Exceptional writing and verbal communication skills. Note: Writing samples will be required during the interview process.
• Quantitative Skills: Strong ability to analyze data, manage budgets, and calculate ROI.
• Professional Attributes:
• Excellent work ethic and a performance-driven mentality.
• Strong people skills with the ability to collaborate interdepartmentally.
• A high degree of responsibility, accountability, and attention to detail.

Compensation & Benefits

We value our employees' contributions and offer a comprehensive package designed to support long-term career growth:

• Competitive Base Salary
• Annual Performance-Based Bonus
• Strong Medical Benefits Plan
• 401(k) Retirement Plan
• Clear Opportunity for Professional Advancement

Work Environment

We are a growing and ambitious team, and that means your work and contributions truly matter. You are never a cog in a machine — you’ll be involved in real decisions, learn directly from experienced team members, and have the freedom to grow your role over time. We offer a collegial and goal-focused culture of continuous improvement, and the opportunity (and expectation) that you will broaden your range of skills, make a real impact, and grow as we grow.

This is a 100% on-site position. We believe that the expertise, speed, and collaboration required for our current growth phase are best achieved through face-to-face teamwork.